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What is branding and why logo design is its most crucial part?

by Yuri Boyka

Branding is one of the most important elements of marketing. While there are many ways to sell or market a product, nothing can do the trick and leave an impact on the minds of the consumers like branding. Over the last few decades, consumers have evolved. The way they think and go about their buying behavior has changed drastically. The boom in industrialization and open market policy adopted by the governments all around allowed many new businesses to set up and begin their operations. This led to increased production and innovative approaches were used to fill the market gap. Today, the market is saturated, consumers have a load of options to choose from. This rise in competition means organizations now not only have to make a quality product, they now have to make it look like one as well. This is where branding comes in, your logo is not your brand, it is only an important part of it. An experienced logo design agency would know this and treat it as such.

What is branding?  

Branding in simple words is a practice where a company creates, a name, symbol, or any other design that will be used to represent that organization and can be easily identifiable by the customers as a part of that organization, thus becoming a brand. A brand is not developed overnight, detailed strategic practices are put in place to achieve it. These include everything from the combination of colors used as the main theme, to advertising, customer service, promotional merchandise, goodwill, and most importantly the Logo. These elements combined can help you become a brand and break free of the clutter that this competitive market is.

Back in the day, companies used just simple yet fancy fonts to convey their name to customers. However, as industrialization came and caused an economic boom, consumers were now able to spend more. This paved the way for consumerism, businesses now had to fight for a market share. The introduction of newer marketing channels also gave a huge boost to branding. Organizations now had to think of innovative techniques to make themselves stand out and identifiable. The importance of logos was then, realized. If done right nothing can be more identifiable for a brand than your logo. The following are a few ways as to how a logo can impact your brand.

Does wonders in grabbing attention:

With the market becoming so competitive, there are so many similar products and services available for the consumer to choose from. It gets really tough to make your product stand out and get noticed by the consumer. This is where your logo comes in. Having a logo that completely defines the essence of the brand and helps it differentiate from other similar products is a must. If done right it can do wonders in helping your product get that much-needed attention and consequently preference by the customer. A dedicated logo design agency can help you design that ideal logo which not only covers the essence of the brand but also grabs the attention of the consumer.

An impactful first impression:

We all might be familiar with the phrase; the first impression is the last impression. Well, it is quite self-explanatory actually and these words are not that difficult to understand. We all know that the first experience about anything leaves a lasting impact. Think about it, when you enter a supermarket, for instance, there are thousands of products of different categories, and the first thing you do when you see a product is seeing its name and the logo. It is probably your first interaction with the brand, it is also the moment where the process of buying and selling has begun. If the logo is not that appealing enough it will probably end up in the customer being unimpressed. Now, the quality of a product does matter but that comes later and it can only do wonders in retaining a customer not earning one. The customer will only prefer a more recognizable and appealing name and logo.  

Lays the foundation for your brands’ identity perfectly:

A logo not only helps in distinguishing the brand from the rest of its customers it also helps in creating a separate identity for it as well. As the consumers grow more familiar with the brand and use it a few times, that said the brand logo will become more identifiable to them. A logo not only helps in attracting the customer it also helps in conveying the whole essence of the organization that it belongs to. This brings value to the brand in the eyes of the customers and now anything a product or a service that bears that logo would be more preferred by the customers because they are easily identifiable and because of that logo seem reliable.

Recognizability and Memorability:  

A logo should not only cover the essence of the brand, it should also be designed in such a way that comes out as visually and aesthetically appealing. Getting the right combination can be a nightmare, thankfully a dedicated logo design agency can help you get one. If everything is done right, a logo can also help you trigger a positive recall in the minds of the customers. While names can also achieve that sense of recall, nothing does the trick better than logos. Because let’s be honest here, it’s human nature, names can be confusing and even forgettable.

Sets you apart from the rest of the competition:

Logos are specific designs based on the different elements that belong to a particular product or service and the organization that they belong to. These elements include the color combination, name, symbol, and the typography used to give an individual identity to that said product or service. This helps the product or the service to become easily identifiable among the rest of its substitutes. A well-designed logo can tell the customers that you are unique, it also communicating where the company came from, its values, and the principles that it believed in.

Enhances brand loyalty:

What are the most famous logos that exist, and more importantly you can think of? Is it the famous half-eaten apple of the iPhone? Or is it the swoosh that belongs to the famous sportswear brand Nike? These are some of the biggest brands in the world today because of their quality and the value they provide in return for our hard-earned money. Their logos helped in cementing them as the leading brands of these modern times. We all have this perspective now that any product or a service that contains the above-mentioned logos are trustworthy and of the highest quality. While purchasing any product consumers will now seek the logos they trust and will prefer only that product that carries that logo.

Hopefully, you now have understood the importance of logos and how they play a crucial role in building a “Brand”. If you don’t have a logo until now, understand that it is now impervious to get one. A dedicated logo design agency is the perfect place to get your logo designed. Remember that a logo is created only after combining all the elements of a particular product or the service and the organization that they belong to. It is not an easy task at all and only a dedicated logo design agency with their detailed market research, innovative designs, and years of experience can help you achieve that.  

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