Popular Social Media Trends 2020
Users’ tendency to use social media is usually changing and features a direct impact on the operational and development strategies of companies, businesses, and makes that want to succeed in customers. at the extent of frequency and closest. So, during a year of the many changes with the arrival of the many trends, which activities are popular and are expected to become 10 popular Social Media trend of 2020?
1.Augmented reality experience
At the event held at Steve Jobs Theater, Apple announced the iPhone 8 and iPhone X. Both devices incorporate a replacement chip that permits the phone to supply users with additional augmented reality experiences. This augmented reality experience will have its initial impact on mobile games, it’s more likely that social media platforms will integrate and develop these new technologies also .
2.The popularity of Instagram Stories
Currently, quite 200 million people use Instagram Stories monthly . At this rate, almost half Instagram users are going to be using the Story update function by the top of 2020. this suggests brands will and start to worry about connecting with Instagram users through Instagram Story. this is often the Social Media trend that’s appreciated for its quality and creativity.
3.Influencer Marketing exploded
More than 90% of Marketers use influencer marketing their marketing campaigns. Companies like North Face, Hubspot, and Rolex are using social media-based marketing strategies to attach with new customers and improve interaction with existing ones.
Next year, it’s likely that more brands will embrace influencer marketing (influencer usage, standout events) as how to attach with audiences who are susceptible to bypass marketing forms. traditional.
4.Focus on Generation Z
A recent Goldman Sachs study concludes that Generation Z (**) is more valuable to most organizations and businesses. they’re just starting to enter the workforce and can have purchasing power for a short time .Brands will start to understand this and can change their social media strategies accordingly.
(**) Generation Z – true citizens of the virtual world. There are many definitions of Generation Z, generally , they include people born between the mid-1990s until the first 2000s, and raised within the ripe age of technology.
5.Brand involvement in messaging platforms
If before, users were the most users of messaging and exchange functions on Social Media, now businesses and makes also will “step in” to try to to that.
10 popular social media trends 2020
it’s predicted that brands will invest longer and money to attach with consumers on messaging platforms. AI , voice assistants, and chatbots will allow brands to supply personalized shopping experiences on messaging platforms like Messenger, WhatsApp, and Kik.
6.Extensive live streaming
Today, brands large and little have began to use live streaming to draw in the eye of their followers and fans.
GORUCK, backpack producer, and event organizer is an example of a mid-size brand that has grown and flourished by streaming great content on Facebook via live streams. stream. Thousands of devotees watched for 48 hours of an endurance race.
7.Digital Hangouts became the most platform
Houseparty may be a video chat platform employed by quite 1,000,000 people a day . The platform is so successful that Facebook is doing research and searching to make an identical function in its platform.Video is becoming more and more important on social media, and online video hangout groups are the platforms that grow too well for these trends. Easily visible in 2020, Facebook will announce a special hangout product which will win users tons of attention, even as Instagram’s introduction of Stories did.
** Hangouts are often understood as a platform during which users can text and involve free through the web . Hangouts bring conversations to life with photos, emojis, and syncs across multiple operating systems. one among the prominent Digital Hangouts platforms you’ll explore is Google Hangouts (This app replaces all three products, Google Talk, Google+: Messenger and Hangouts).
Hangouts also are assessed as a trend to use social networks that bring many significant benefits to users.
8.Facebook Spaces becomes the most platform
Facebook isn’t just curious about online video; they’re within the process of implementing a project called Spaces designed to permit friends to attach with VR (Virtual Reality concept). Facebook currently owns Oculus, a computer game hardware and software company, so it’s no surprise that the social media giant is developing a platform to require advantage of latest technology. this.
Facebook is prepared to bring Spaces in 2020. once they do, it’s the primary large-scale successful social media VR product. And in fact , the success of Facebook will create an enormous craze and can likely change the trend of using social networks of current users.
9.Advertising policies, more confidentiality
The increasing number of social media users will cause new user policies within the world’s largest social media channels, including advertising and security policies. Specifically, these policies are going to be stricter, with stricter rules for violations, helping to make sure user experience when using social networks.
Recently, Facebook dropped thousands of ads that appear to be associated with Russian meddling and has invested in new AI and more specific sorts of human tracking.
Given the widespread criticism that Facebook and Twitter received in 2017, it’s likely that these platforms will include codes of conduct and governance policies to guard brands from future criticism. hybrid.
10.Will Twitter be forgotten?
Twitter did not increase its followers in 2017. In truth, LinkedIn, Facebook, and Instagram all have more social media adherents. This year, Twitter also lost access to online NFL games (Amazon won over). In 2020, Twitter will certainly be reconsidered by users, and if there aren’t many breakthroughs, it’s likely that a lot of regular users will leave the social networking site for more options. more attractive.
Possible changes to Twitter include selling the corporate to non-public investors, changing the platform to incorporate some sign-up elements, and/or improving Twitter advertising options, capital has decreased compared to other platforms.
The new social media usage trends we mentioned above are expected to affect users and makes during a significant way. it’s likely that live-stream video and computer game will become the mainstream. Additionally, many brands will migrate to new social platforms like Instagram and Snapchat
In addition, Twitter and Facebook will presumably adjust their policies to guard brands from political criticism and supply users with better online experiences.