Smartphones and mobile apps have become a significant part of our lives. Whether shopping online, banking, building social connections, or navigating to a place, mobile apps have made life easier. Thus, it is quite evident that having a mobile app is the key to the success of any business these days. At this point, the majority of leading business enterprises have already executed the best app development software and launched mobile apps that deliver lucrative results.
As per a latest report, the mobile app market revenue is indicated to reach $935.2 billion by 2023. But, this growth in the mobile app market comes with its own set of challenges. The bitter truth is that not all mobile apps launched are successful in terms of downloads and revenue generation. When it comes to mobile apps, the users have exceptionally high expectations in terms of functionality and performance.
Moreover, mobile app technology continues to evolve at lightning speed. Whether it is about launching a new mobile app or improving an existing mobile application, it becomes significant to follow the latest mobile app trends. These trends have the potential to leverage excellent user experiences resulting in achieving even the difficult-to-achieve business goals.
In this article we will discuss the 12 latest mobile app trends that, when put into practice, can help you in setting new benchmarks, sustain competition, and lead to greater success in terms of business growth and revenue generation.
#1 Artificial Intelligence and Machine Learning
Artificial Intelligence (AI) and Machine Learning (ML) are already quite popular names in mobile app development. Some of the features that AI-based mobile apps include are image recognition, voice search, face detection. Moreover, machine learning empowers mobile apps with processing data intelligently and predictive analytics. The combination of AI and ML in a mobile app can provide the best experiences to the users and parallelly help them in better decision-making.
The use of wearable technology that includes smartwatches, fitness bands, and trackers is increasing as it provides many health benefits and eases communication. There is going to be more demand for applications that support wearables and integrate them with mobile devices. The coming years promise to be exceptionally progressive in this category.
#3 Internet of Things (IoT)
The integration of IoT in mobile applications has helped users gain experiences that can make their lives easier to a great extent. Whether it is about operating the air conditioner or locking/unlocking the door using the smartphone from a
remote location, the IoT-based mobile applications can excel at providing convenience and automated control over objects, devices, and home appliances.
#4 Augmented Reality (AR) & Virtual Reality (VR)
AR & VR has been trending for a long time in the mobile gaming industry. But, now it is being used for business applications too. For example, salons can use AR-based mobile applications to showcase how different hairstyles would look on a user’s face. HR managers can use it to train employees from a remote location and help in improving many other similar instances. Parallelly, online furniture stores can use VR-based mobile apps to help users acquire immersive experiences about the look and feel of the furniture in their room.
#5 Mobile Wallets
Mobile stores have progressed a lot in recent years. But, the way people are paying using mobile devices has also changed. Mobile wallets like Google Pay, Apple Pay, Samsung Pay, etc., are trending these days. Integrating mobile wallets to an eCommerce app has become essential as customers have different choices when it comes to making payments. Facilitating the users to pay through the payment mode as per their convenience helps improve user experience and customer loyalty.
Beacons have been extremely popular among brick and mortar retailers. Beacons are small-sized Bluetooth devices that are placed at different locations in a store. These beacons connect with the app installed on the customer’s devices. For example, if the customer passes through the men’s footwear in the store, the beacon placed there would send the messages on the customer’s mobile device about the offers and sale prices running for that particular section of the store. Integrating beacon technology is the future of mobile app development and is definitely going to drive success for the retail industry.
Blockchain is known for creating cryptocurrencies and smart contracts. Also, blockchain technology can be used in mobile app development for improving data security and privacy. It can make mobile apps more secure with its unique encryption technique. The blockchain integrated mobile app encodes and saves the data with a cryptographic hash. Also, it can eliminate the risk of data breaches and data manipulation because of its decentralized architecture.
5G is not the improvised version of 4G. It is totally a new network infrastructure that holds the potential to change the way mobile applications work. The mobile app developers will have to develop the mobile apps considering the faster connectivity speed leveraged by 5G technology. That means seamless integration of videos and live streaming in mobile apps leading to better customer experiences.
Fingerprint scanning and facial recognition are some of the examples that are being integrated into mobile apps requiring high-end security. The mobile applications for banking, mobile payments, etc., biometric authentication becomes mandatory. The information relating to passwords and OTPs can be hacked or leaked. Still, when it comes to fingerprint authentication or facial recognition, users can be sure that the mobile app cannot be accessed by anyone else except them. Because of this, biometric authentication is trending and is highly used in developing secure mobile applications these days.
#10 Voice Recognition
The use of voice assistants like Alexa, Siri is increasing day by day, and people are really finding them quite convenient to get things done or shopping online. An integrated voice recognition system in your eCommerce mobile application can help you improve customer experiences and gain a competitive edge.
#11 Live Streaming
During and after the Covid-19 outbreak, live streaming has become quite popular. Webinars have taken the place of seminars, and attending events virtually has become an integral part of the new normal. Live streaming has made it possible to conduct virtual events with participants located all over the world. If you are developing an application for an educational organization or your business requires conducting virtual events and activities, integrating live streaming
features into your mobile application becomes essential.
#12 Folding Display
When it comes to engaging mobile application users, UI plays an important role. With so many devices already existing in the market and new ones being introduced every day, it becomes challenging to get your mobile app displayed in a perfect way on all those devices and platforms. For mobile devices like Samsung Galaxy Z Flip and LG G8X ThinQ™ with a folding display, the mobile developers need to consider the real-time changes in the screen size every time the user folds the device. Will this bring changes in mobile app development techniques? Yes, it will, so it becomes necessary to put this trend into practice before your competitors do.
The Key Takeaways
Nearly 90 percent of the time spent on mobile is on Apps. This level of demand is the prime driving factor for the growth of mobile apps. Interestingly, the mobile app development process is also evolving consistently. To cope with these innovations, the developers should put to practice app development software to integrate the functionality that aligns with the latest trends and users demands. The future of mobile app development is all about speed, personalization, and user friendliness. The mobile applications having these qualities are sure to hold exciting promises for their users and succeed even in cut-throat competitive scenarios.